iToplight D-200 - The Intelligent Taxi Advertising Sign of Tomorrow

The iToplight D-200 is a new, unique intelligent electronic taxi roof light with integrated advertising sign. Compared to traditional taxi roof signs with static messages, the front display of the iToplight D-200 offers the possibility of delivering targeted messages adapted to the context and audience. The front of the D-200 has a bright, three color LED-display (green, yellow and red) and a row of green/red status-LEDs. The integrated advertising sign is backlit and shows easy exchangeable messages on both sides. It also has a backlit zone in the front for a logo and also a backlit zone in the back for Taxi Number. Together with a modern and aerodynamic design this is a truly eye-catching concept that secures a high visibility and a professional impression. The integrated advertising sign will add a new way of earning profit from your Taxi fleet and the cost for the sign can be payed off in a short time. The iToplight D-200 is simply a very innovative and attractive product from Pointguard that takes traditional taxi roof signage to the next level.

Pointguard's iToplight D-200 Front View


The front of the D-200 has an integrated LED-board that can show up to six different status messages like On Call, Off Duty, Hired, etc. These messages are shown alternatively in two different languages (e.g. English and your local language) and can be automatically triggered by the in-car computer, taximeter or using any mobile device with Android 4.1. Custom messages can also be sent from dispatch to one, or more cars. LED-based status indicators also show the status of the car to the sides and to the rear, using green and red colors. An illuminated TAXI-zone increases the visibility from behind. The brightness of the LED display, the status LEDs and the TAXI-zone are all automatically adjusted using a light sensor for optimum visibility during day and nighttime.

The iToplight D-200 has multiple text modes: prepared for scrolling left to right, right to left, up and down, flashing, etc. The whole iToplight D-200 has been designed with extreme climate in mind and can withstand cold, heat, moist and dust. Installation time has been reduced to a minimum by using a single connection to the car and by using a specially designed high adhesion magnet fixing. The iToplight's firmware is flexible and easy to update to ensure that the iToplight D-200 will suit all current and future needs.

Pointguard's iToplight D-200 Front Features 

The iToplight D-200 supports multiple serial and I/0 inputs which can be tailored according to customers specification. It also has a optional USB interface. It comes with a flexible software protocol which also can be tailored to fit the existing protocol of the on board computer. With back up of the I/0 inputs from the taxi meter or push buttons the iToplight can maintain basic operating functions even with lost data base link.  

Pointguard's iToplight D-200 Dimensions

Imagine being able to change advertisements on all cars with the press of a button. The D-200 can easily be fitted with one or two digital advertising screens. These screens are specially developed for the demanding environment on the taxi roof and are controlled via an intelligent web based back-end system. The system uses GPS to show advertisements at the exact right time and place and changes advertisements automatically according to a preprogrammed schedule. 


For super easy installation, the D-200 comes pre-configured and is fully controllable from your smartphone or tablet. Just connect it to power and you are good to go. The app connects to your iToplight wirelessly via Bluetooth and can both show the status of the Toplight as well as control it. From within the app it is also possible to send a booking nr or name to the iToplight display.


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